Digital marketing in its simplest term is the process leveraging on modern digital technology to market goods or services or the process of pulling website traffic or attention through social media sites; they achieve this by creating content that attracts attention and encourages readers to share it across their social network platforms.
First and foremost, the company sells goods directly. A percentage of products are offered to buyers through Amazon's online storefront with a small markup, and inventory is kept in the company's large network of warehouses. Most consumers visit the company's site assuming its products are less expensive and readily available for purchase and shipping.
The business model is very simple. After customer purchase transaction, Amazon will offer a button to subscribe to Amazon News. When customer click accept, Amazon will gather all the past data from this customer and create a Newsletter base on that user preferences. The Newsletter will be sent out every 2 days to capture the user attention. There will be an article that would be interesting to the user and some keyword to trigger the user the urged of buying. The goal is to get more traffic into Amazon.com
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