After looking at the metric from the past weeks, the most important metric I believe is how many people visit my page. With that in mind, the page view is an important metric because it tracked are the page views of the page on which a given ad is displayed. This has to be done by the site that is hosting the ad since the ad provider has no way of knowing this data. A page view is typically counted when the page begins to output markup from the server. Page views are important because they are a checkpoint for how many impressions to expect for a given ads. For example, if there are 1,000 page views for a single page during a specific time but 100,000 ad impressions, that could mean something is very wrong.
Another important metric is traffic source. After looking at Google Analytic, 51.7% people visit my site through Social Media Source. The other 48.3% from the direct source. I also think the demographic metric is important because it tells you who visited your site. As for my site, 70% are US visitors, 20% are Vietnamese visitors and the last 10% are from Germany.
The result for this week is much better from last week due to Social Media. In other to do a bit better, I need a good article to catch the audience attention. A good Title can also make the audience curious and click on the link. After you bring the audience into your website, the next step is to keep them entertain in the site with good content. I believe if I can do all that, my social media advertising will increase more impression.
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